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TW3 Marketing

As IT Evolves, Is Your Sales Organization Keeping Up?

As IT Evolves, Is Your Sales Organization Keeping Up?

Partners with a customer-centric mindset will thrive in changing times. Consultative selling has always been the hallmark of the sales profession in the IT industry and the sales organization. The data explosion that is changing every enterprise has heightened the need for highly knowledgeable partners that decision-makers can trust. The speed of change needed, combined with the existing complex IT environment and the potential for many new data-driven insights, makes a challenging situation for the IT leaders and the business leaders with whom they collaborate. It’s time for all of us in the channel world to engage in some […]

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