A solid digital marketing strategy is essential for automotive marketers everywhere, with 75% of car buyers regarding internet research as the most helpful tool for choosing dealers and cars to purchase, research by Digital Air Strike reveals. Social media is ranked by customers as even more important than the dealer’s own website. It’s therefore important automotive marketers stay up to date with the latest digital marketing trends to attract customers and boost sales . Video marketing Three out of four car shoppers base their shopping habits or purchases on online videos, Google statistics reveal. Moreover, 40% of car shoppers […]
