Founder and CIO of Creating Revolutions shares insights on what Hotels can do right now to overcome guest fears, and save their businesses amid the COVID-19 crisis The term ‘visionary’ is hardly a novel concept, especially in an age so…
Online Retail Options for Brick-and-Mortar Retailers
Ecommerce and brick-and-mortar stores are no longer two opposing sides; the great retail war is over. Rather than choosing one or the other, most successful companies today are opting for both . By now, most retailers recognize that an ecommerce…
4 Unique Digital Marketing Tools
Today I have some great resources to help you bring more creativity to your digital marketing. Here’s four links with tips and tricks to kick start your work week. A clever marketing campaign involves using the best tools that will…
Is digital marketing important? 7 reasons why it matters
Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which…
Tips to Increase Customers Loyalty in Digital Marketing in The Downturn
Are you tangled by questions like, How to shine out your brand in the time of recession? How to win customers’ loyalty and survive during a crisis? How to ensure your business resilience to the new normal? There may be…
5 Considerations for Your Omnichannel Marketing Strategy
PHOTO: Shutterstock COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner . Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel…
Critical B2B social media insights for successful digital marketing strategy
This might come as no surprise but online activity has risen exponentially during lockdown, seeing a one-year growth in the space of just three months. Of course, social distancing has caused some businesses to take a hard hit, but it…
MCLEOD: How to motivate your team as the economy reopens
Lisa McLeod As the economy starts to reopen, companies face a delicate question: how can they sell — which is essential to their survival — but do it in a way that isn’t perceived as desperate or off-putting? One Chief…
Business Strategic Planning During The Pandemic: What’s Changed, What Hasn’t?
Strategic planning is never easy, and it has gotten hugely harder with the Covid-19 pandemic. Baseline forecasts of revenue and costs are tough, and who knows whether a second wave or a vaccine will change everything on short order? Yet…
Sales progression – Why? How? Let’s get better
With three months of lockdown behind us, commission income is vital, and sales progression is more important than ever. Emma Vigus, Managing Director of mio, discusses the topic with a panel of agents and suppliers. Why is sales progression important?…