Email marketing has been at the forefront of the digital marketing world since 1978 when Gary Thuerk promoted his company’s computers in a group message sent to four hundred recipients . That single email made him millions of dollars in sales — and email marketing has done the same for countless other companies since. The reason email marketing has had such successful longevity is simple: It works. People use their phones nonstop. They’re checking their email multiple times a day, every day. After all,an email inbox is a portal into an individual’s interests, business, and social life. Manufacturing companies […]
