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TW3 Marketing

How To Make Marketing Automation and Personalization Work Together

How To Make Marketing Automation and Personalization Work Together

Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. But many business owners, especially small and mid-sized business owners, fear using automation in marketing because they feel it will make their brand message seem depersonalized, or even worse, inauthentic. However, this is simply not the case. By embracing automation, businesses can craft compelling messages for all of their customer segments and learn more about their consumers than ever before. In this article, we will […]

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