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TW3 Marketing

What to Do When Sales Leadership Is Not Sold on Virtual Training

What to Do When Sales Leadership Is Not Sold on Virtual Training

About a month ago, a good friend of mine who runs the sales enablement department of a SaaS company reached out to me for some help. She shared that during a recent meeting with the leadership team, the vice president of sales told her he was not convinced that he wanted to shift all training for his team to virtual. As she listened to his tirade, he raised some valid concerns: He would still be pulling his team out of the field and away from customers with the potential for less impact than classroom training. Sessions were typically a […]

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