Today’s sales process involves a sensible mix of both inbound and outbound prospecting and let’s admit that cold calling and emails still remain the lifeline of outbound prospecting technique. The hardest part of prospecting is not to get more leads, schedule a meeting or close more deals but to handle objections. Salespeople are repeatedly trained and coached on how to handle several aspects of sales during their sales enablement programs. However, one crucial element that they find particularly difficult, is to deal with ‘objections’. What are sales objections? Objections in sales parlance can be the one-liners hurled at the […]
