Entrepreneurial twin siblings Rasmus (left) and Christian Mikkelsen. Opinions expressed by Entrepreneur contributors are their own. With millions of Americans out of work, many are starting side hustles they hope can pay the bills in the short-term, and perhaps grow into a sustainable business . Entrepreneurship requires a lot of sacrifices, savvy insights and solid execution. Business owners must stay grounded so they can see reality for what it really is, and not listen to outside noise that could threaten a venture’s survival. In the end, a business is only as good as what customers think of your product. […]
