sales enablement There are plenty of business functions that support sales. Marketing works to attract new customers, developers deliver solutions as promised, and customer support helps new buyers optimize their experience while using it. While the activities of those departments happen to benefit your most revenue-focused sector, nobody supports reps like sales enablement does. It’s not that other departments are neglecting their sales-supporting duties. It’s that sales enablement teams are built with one goal: helping the sales team close deals as efficiently as possible. What is sales enablement? Sales enablement refers to the process of providing a business’ sales […]
