Blog header-health Marketing is all too often neglected in the healthcare industry. This is problematic, as brand positioning can determine which health systems or providers patients choose — and which services they pursue. With this widespread avoidance, however, comes the easy opportunity to gain an edge on the competition. Effective healthcare marketing will empower prospective patients while forming stronger relationships between patients and healthcare providers. Consider integrating these top options into your next healthcare marketing campaign: Email marketing Referral programs Digital resources to boost search engine optimization (SEO) Online reviews and reputation management Pay-per-click advertising We make it easy […]
