Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content…
The Ultimate Guide to Landing Pages
As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows…
The 8 Best Social Media Analytics Tools for Marketers in 2020
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence…
7 Ways to Get Consulting Clients Fast
Blog header Consulting is a rewarding career choice. You get to work with clients to solve tough problems, gain exposure to different sides of your industry, and develop a valuable set of transferable skills that ensure your business keeps growing.…
8 Strategies to Help You Excel in Healthcare Marketing
Blog header-health Marketing is all too often neglected in the healthcare industry. This is problematic, as brand positioning can determine which health systems or providers patients choose — and which services they pursue. With this widespread avoidance, however, comes the…
2021 Ecommerce Trends: 7 Tips for a Head-Start
Blog header As 2020 comes to an end, online retailers are eyeing up 2021 and the new ecommerce trends it will bring. There’s a lot happening in retail for the new year, not just in technology, but also with shopping…
Watch: Making Sense of Online Marketing for Independent Authors
Blog header-author As an independent author, online marketing presents opportunities to get found, build relationships, and drive book sales. If you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for…
How Has Digital Marketing Changed in 2020?
2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted…
Top 8 Small Business Tools for Online Entrepreneurs
Owning and running your own small business can be a rewarding endeavor. Owning and running your own small business can be a rewarding endeavor. Not only do you get to work as your own boss, but you get to completely…
Digital Marketing Strategy: What You Can Expect—and How to Manage It
We’ve all heard the management adage: “You can’t manage what you don’t understand.” Unfortunately, digital marketing has gotten so complex, specialized, and fast-moving that it’s harder than ever for busy CEOs and entrepreneurs to understand what is really going on.…