Freelancers, gig workers, franchise owners, or small business owners — no matter what they call themselves, these individuals are entrepreneurs. From freelance writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S.…
What Small Businesses Can Learn From Serial Entrepreneurs. The Four Ways They Find Problems Worth Solving
Team of people celebrating finding a solution to a problem. If you want to create a small business or a world-changing startup as an entrepreneur, a critical “mind” shift you might need to understand is that creating a business or…
How female entrepreneurs can thrive in good and bad times
Getty Images/iStockphoto Before the pandemic hit this spring, women were launching more than 1,200 new businesses every day — roughly twice the rate of men. In fact, in 2019, 21% of employer businesses had majority female ownership, according to a…
Build a Game Changing Marketing Action Plan in Just 9 Steps
In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be…
5 Trends That Impact Consultants and Coaches in 2021
In addition to working with thousands of small business owners each year, I also work very closely with coaches, consultants, and small marketing agency owners. These folks are, of course, small business owners in their own right. Still, this work…
Sales Coaching: The Ultimate Guide
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YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast . Aleric, a YouTube…
The Ugly but Honest Truth About Motivation
Motivation alone will not help you accomplish your goals. There, the elephant in the room has been called out. We are fascinated by motivation, its origin, how to obtain it, keep it, fuel it, and more. We have motivational speakers,…
4 Words that Will Motivate You to Do Anything
Do you struggle with motivation ? If so, do any of these statements sound familiar? Once I get motivated, I’ll start a diet to lose some weight. Once I feel motivated, I’m going to look for a better job. I…
Social Media Marketing Trends for 2021: Predictions From the Pros
Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your…