Digital marketing has made rapid inroads during the pandemic with businesses leveraging AI to bring in greater personalisation and tools such as video advertising, voice search and Google ads to retain competitive advantage. The year 2020 has seen brands, and the marketers stumbling to survive the unpredictable events that have been unfolding. Digital marketing has become a boon for companies despite these uncertain times. While the digital age had already started changing lives across industries and various verticals, the current year mainly saw it grow exponentially. For businesses that had to be forced to close shops and operations, digital […]
