B2B marketers are almost universally relieved to be turning their calendars over to 2021. 2020 has been a difficult year in many respects, though there have been some noteworthy bright points. But what should marketers expect from 2021, particularly if they market globally? What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? Fortunately, we have enough data to be reasonably sure about several aspects of 2021 already. Here’s what the data forecasts: Internet Usage is Increasingly Mobile. There is more activity on mobile devices than on desktops […]
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