Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast . Adi is an influencer marketing expert. She’s the CEO and…
How to Analyze Site Visitor Engagement With Google Analytics Reports
Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to…
Marketing Lessons Learned: What 2020 Has Taught Us
PHOTO: Adobe Stock Marketers likely the remember the headlines from earlier in the year. "The COVID-19 crisis will stun U.S. marketing" is one that comes to mind. In that May report from Forrester, researchers reported the remaining months of 2020…
Our 25 Favorite Longreads of 2020
It was a brutal year. Take a breath and enjoy some of our best in-depth stories. Illustration: Tracy J Lee; WIRED Staff; Getty Images We weren’t just bingeing Netflix in this pandemic-blighted year. We were reading—voraciously. Yes, in 2020 WIRED…
How to Use an Email Sequence to Turn Prospects Into Customers
Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email…
6 Digital Marketing Assets You Need to Use Today
Digital marketing is one of the most popular ways of creating brand awareness and achieving your overall conversion goal. It’s a very effective way of reaching out to your target audience and convincing them to buy your products or services.…
B2B Global Digital Marketing: 7 Key Takeaways for 2021
B2B marketers are almost universally relieved to be turning their calendars over to 2021. 2020 has been a difficult year in many respects, though there have been some noteworthy bright points. But what should marketers expect from 2021, particularly if…
Digital Marketing: Your Trade Show Alternative
As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers. Although you may participate in virtual events, you still need a way to talk directly to leads. Fortunately, digital marketing tactics can connect you…
Digital Marketing Leaders Share Best Practices to Help Manufacturers to Put Their Best Foot Forward
Shift7 Digital, the modern digital agency for manufacturers, is sharing insights on the digital marketing landscape for 2021, coming out of a year when a strong digital footprint has never been more important. According to a recent report from investment…
Digital Marketing as a Career Option
By Ranjan K Baruah The recent pandemic has taught us the importance of online activities. Due to lock down most of us were inside home and took part in digital activities. This has increased the importance of the digital world…