TW3 Marketing

The new GMC Hummer EV isn’t just about selling a car — it’s about selling an idea

The new GMC Hummer EV isn't just about selling a car — it's about selling an idea

2022 GMC Hummer EV. GMC The new Hummer EV looks like and is sized similarly to the original Hummers from the 2000s, which is a good thing. It is the halo car that will hopefully convince truck buyers and owners that EVs are cool. GM has built good electrified vehicles before, like the Volt plug-in hybrid and the Bolt EV, but neither are “cool” like the Hummer EV. Visit Business Insider’s homepage for more stories . Hummer is back like the Great Recession never happened. Sort of. In October, the Hummer returned as an all-electric pickup truck under GMC […]

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