Over time, strategists have recognized the need for a well-defined sales strategy in a fast-paced and competitive environment. A sale is no longer just about selling products over a defined period; instead, sales takes a broader and more strategic approach. It requires the active participation of both the buyer and the seller to be successful in the long run. With changing consumer behavior, buying patterns, and the advent of automated technologies like CRM , the sales focus has shifted more to the buyer side. Focusing on buyers’ needs can seem demanding, but it’s just as crucial to a company’s […]
