Grow your understanding of alt text … and grow your traffic. Here’s a look at the oft-ignored alt text and how you can use it to boost search visibility. Have you ever conducted a Google image search and wondered exactly how Google knows what images are what? Google is a computer, and while a seeing person can look at a picture of an orange and know exactly what it is, computers don’t (yet) have that capability. Even the ability to detect an orange round thing isn’t that useful; it could be a pumpkin, or an orange plate, or even […]
