Selling Radio Direct with Pat Bryson The challenges of the past year have been more intense than ever before. I hope you may indulge a newsletter that may sound a bit self-serving. I want to talk with you about the need to train your staff and, after all, I am in the sales training and consulting business. Over the decades in this business, I have continued to be amazed at how many stations relegate training only to new people. (If at all!) They believe the “old pros” don’t need it. They know how to sell. Perhaps that might have […]
