Mountain climbers make sure they have everything they need to attempt a summit. Why? Because mastering their craft could mean the difference between life and death. Salespeople on the other hand, may not be so inclined to pay close attention to their training. Sales training has a bad reputation – too often it is outdated, irrelevant and a waste of sellers’ valuable time. But in reality, training done right is the key to unlocking your team’s potential. While your salespeople’s lives may not be on the line, their success is – and it’s up to you as the enablement […]
