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TW3 Marketing

Flourish or Flounder? Soft Skills Make the Difference in Sales

Flourish or Flounder? Soft Skills Make the Difference in Sales

We’ve all had to make significant changes in response to the global pandemic, and sales teams are no exception. As the global economy was upended, the pandemic forced a shift to both virtual selling and virtual sales training. Some companies floundered while others flourished. Sales teams that were able to adapt to life during COVID-19 showed their resilience. Those teams helped their companies to excel and have a banner sales year despite the challenges they faced. Meanwhile, other companies fumbled and reported low or negative growth. To explore how remote salesforces were able to navigate a global crisis, ValueSelling […]

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