It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let…
Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them
nastya_gepp / Pixabay As an eCommerce leader, you may be searching for specific marketing talent, but with a sea of freelance talent to choose from – how do you find the talent that you need? Your site may have a…
Cybersecurity: The vegetable on your business plate
Ann Swanson Let’s start with dessert. That’s what businesses like to talk about when I first meet with them at the Small Business Development Center. And why not? It’s the best part. Business dessert is profit, great marketing ideas, a…
How to Project Confidence as an Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company. But you also need to think about your image. In your personal brand…
What Does It Take to Be an Entrepreneur?
Kevin O’Leary : This Is How to Win on Shark Tank The financial challenges facing people due to Covid-19 has led to job losses and business closures. This sudden change of going from employment to unemployment has turned many into…
How This Entrepreneur Turns Struggling Brands Into Growing Businesses
Bob Mangat Bob Mangat The rate of startup success is 90% . With those kinds of odds you may be hesitant to make the leap into entrepreneurship. However, half of all startups will survive for at least five years. From…
11 Books to Help Build Your Social Media Brand
Social media is where your marketing power meets the public. If your business is not social-friendly, you could be missing out on new opportunities to reach more customers and build your brand. By making social an important part of your…
Andrea Mora: The Latina Entrepreneur Helping Brands with their Marketing one TikTok at a Time
One way or another, social media is a huge part of our lives. We use it to access the news, be in touch with people in different parts of the world, share memes, post our photos, and allow others to…
Book of the Week
A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds The ups and downs of the economy prove Rabbi Daniel Lapin’s famous principle that the more things change, the more…
Flourish or Flounder? Soft Skills Make the Difference in Sales
We’ve all had to make significant changes in response to the global pandemic, and sales teams are no exception. As the global economy was upended, the pandemic forced a shift to both virtual selling and virtual sales training. Some companies…