Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That’s as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!
According to The Data & Marketing Association, in 2016, direct mail had a customer response rate of 43%. ANA.net noted the rapid response rate for mail sent to houses at 5.3% and direct mail sent to prospects at 2.9%. Click through rates for emails average only 2-3%.
Direct mail works. Here’s how.