LinkedIn has been growing by leaps and bounds over the last couple of years, and it’s continually adding more features to support content, posts, and ads.
But many are missing out because they have neglected to keep their company pages current.
This happened to me recently and it’s flat out embarrassing.
Look, if you’re like most small businesses, you have a company page. When was the last time you looked at it? I mean really looked at it.
I happened across this article today by Michael Stelzner.
He says that there are four things you can do right now to start developing your LinkedIn company page:
- Update your business page. It’s about time!
- Grow your follower count.
- Discover LinkedIn’s new features.
- Create better content.
Here’s a link to get the full LinkedIn Company Pages strategy: