Want more good Google reviews of your business? Then text your customers and ask them for a review!
Over a third of consumers who receive a text review invite leave one. Using text review invites can result in significantly higher response rates, and texting enables businesses to collect as many as 15x more
Google reviews than traditional email-based requests.
(Source: E-book, Google Reviews 101, Podium).
Using text messages in marketing communications is essential for several reasons:
- High Open Rates: Text messages have a high open rate, with 98% of text messages being opened within 3 minutes of being received, making it an effective way to reach your target audience quickly.
- Personalization: Text messages allow for personalization, which can help increase engagement and build a deeper connection with customers.
- Convenience: Text messaging is a convenient form of communication that allows customers to receive and respond to messages at their convenience.
- Targeted reach: Text messaging allows marketers to target specific segments of their audience based on factors such as location, interests, and behavior.
- Cost-effective: Compared to other forms of marketing, text messaging is relatively inexpensive and can deliver a high return on investment.
Overall, text messaging is an effective and cost-efficient way to reach and engage with customers, making it an essential tool in any marketing communications strategy.