Build Real Trust With AI Marketing

To build trust > Clarity and relevance beat cleverness every time.

In a world buzzing with new AI strategies for sales,, it’s tempting to believe that digging up background info on your prospect—like checking out their YouTube videos, reading social media posts, articles, etc. —is the key to building trust.

But that’s not trust. That’s a warm-up act.

And trust doesn’t live in trivia.

Let’s be honest. The internet has made it easier than ever to know stuff about your prospects. But knowing about them isn’t the same as knowing what’s bothering them.

If you want to create trust that lasts longer than a handshake, you need something stronger than surface-level connection. You need clarity. You need relevance. You need to help them solve a problem they can’t yet explain.

They’re Not Looking for a Friend—They’re Looking for a Fix

When someone takes a meeting with you, they’re not auditioning for a new best friend.

They’re hoping you can help them.

Sure, being personable helps.

Nobody wants to do business with a robot. But leading with tidbits from their ‘X’ feed or complimenting them on their video appearances?

That may feel like a connection—but it’s not moving the conversation forward.

What your prospect wants—what they’re really hungry for—is someone who can help them name their pain.

They want clarity. They want relevance.

And if you give them that, you earn something far more powerful than charm—you earn belief.

Let’s Take It Back to the Doctor’s Office

Imagine walking into your doctor’s office and the doc says, “Hey! Loved your recent vacation photos. That mountain hike looked amazing.”

You’d smile… and then wonder why your neck still hurts.

Now imagine that same doctor instead says, “Where exactly is the pain, and when did it start?”

That’s different. That’s focus.
And that’s what starts building trust.

Not small talk. Not surface details.

Just someone zeroing in on your real issue and making it feel like the most important thing in the world.

That’s what your prospects want from you too.

Insight Builds Trust Which is The Real Power of AI

Don’t get me wrong. AI strategies can be really powerful.

But they need to be aimed in the right direction.

Instead of using AI to pull up random facts or talking points,

> Use it to spot trends, pain points, and missed opportunities in your prospect’s industry.

> Use it to see what they might not be seeing.

Ask yourself:

What are they not saying on their website?
What’s missing in their messaging?
What problem are they struggling to name?

When you walk into a conversation armed with those answers, the game changes.

Suddenly, you’re not a vendor.

You’re a guide.

Vendors peddle commodities.

You provide solutions and that’s VALUE.

A New Tool called evyAI Helps Us Build Trust

At TW3 Marketing, we rely on a tool called evyAI. But not for casual data-digging.

We use it to study patterns in marketing, buying behavior, customer frustrations—and then zero in on what’s actually costing our prospects time, energy, or revenue.

That’s the kind of intelligence that earns trust.
Because it’s not about what they did last week. It’s about what’s holding them back right now.

When you lead with that kind of relevance, you’re not warming them up—you’re walking them forward.