5 Reasons why You Need to Invest in Digital Marketing in 2021 No matter the industry, no matter the business model, every business can benefit from investing in digital marketing. There are many correct ways to invest in your business…
7 Questions That Need a ‘Yes’ to Close More Retail Sales
If you work in retail sales, you have to care about your customer first. If you start with what they — as a visitor to your Planet Furniture or Planet Lighting — are experiencing and if you are aware of…
What is the Clubhouse App? And is it Right for Your Business?
The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse…
How To Use Digital Marketing To Engage Local B2B Buyers
Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers…
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little…
Product Knowledge: How to Train Sales on the Thing They’re Selling
Knowledge is power — especially in the world of sales. Reps’ sales efforts can only stretch as far as their insight and know-how can take them, and product knowledge provides the basis for both. That kind of information is important…
How to Generate Leads & Make Sales: The Do’s & Don’ts Explained
Need to generate more leads for your clients or your own business? (Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter? What…
How to Use LinkedIn Product Pages
Are you using LinkedIn for marketing your products? Have you heard of LinkedIn product pages? In this article, you’ll discover how LinkedIn product pages can help you build awareness and sales for your products. About LinkedIn Product Pages Introduced in…
28 KPIs Every Sales Manager Should Measure in 2021
Sales managers — and particularly field sales managers — can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they…
How to Create a Podcast: Step-by-Step Guide
Yes, I’m in! Start planning, crafting, publishing, and refining your podcast today. Here’s everything you need to know about how to create a podcast. You’ve probably heard podcasts mentioned a lot lately. You’re not imagining it. There are currently 850,000…