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Content marketing is the ultimate sales tool and is the hottest marketing strategy these days. For good reason, too. Content marketing, if done correctly, gets your message out to the world. It allows you to become a category of one…
Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a…
After wrapping up a sales call with a prospect, have you ever thought, “Wow, I nailed that!” Or maybe you thought, “I could’ve guided the conversation more effectively if I had done X instead.” Either way, a recording of that…
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From Andrew Carnegie to Henry Ford to Bill Gates, what is a salesman at heart like? Hard-working, driven, passionate, and above all, someone with an undying love for entrepreneurship. Now, that may not be everyone’s understanding of being a salesman,…
No sales professional comes to the job knowing everything they need to know to succeed. Everyone needs someone to show them the ropes and help them improve their performance. That is why you need to make coaching a sales team…
As we navigate the changes in our media sales world right now, I think it’s important to focus on the Post-COVID Customer Needs Assessment. We’re living in a world where people are limited in cash, limited on funds and certainly…
Due to the pandemic, sales organizations—and sales enablement teams, specifically—have been navigating a world where requirements and expectations have shifted (in many cases, more than once). With so much change going on, setting the right priorities is key. Here are…
Over the years, I have worked with a lot of different B2B sales reps, many of them might be starting out in this line of work for the first time. During the COVID-19 crisis, a lot of retail sales people…