Hi, I’m Bobby Christy. I’m the Founder and CEO of TW3 Marketing. Most people call me CoachC.
I spent five decades in sales. Along the way I learned one thing that mattered more than everything else I had been taught. This page is about how I learned it.
I’m a retired baseball coach, but I do wear other hats. I’m an entrepreneur, business owner, marketing consultant, sales professional, and radio show host.
My two favorite roles are those of father and grandfather.
How I Learned It
I got started in selling more than 40 years ago. I fell flat on my face. Nobody taught me how to sell in college, and nobody taught me in the Marine Corps. I needed help and I needed it fast.
My first mentors were Tom Hopkins, Brian Tracy, Zig Ziglar, Jim Rohn and Ira Gedan. Each one had a hand in my success. They set the foundation stones for a five decade career.
My last mentor was Allen Payne Long. A.P., as he liked to be called, spent his whole career in banking. He told me something I did not expect to hear from a banker.
Every relationship is built on trust. Not persuasion. Trust.
That one sentence changed how I sell and how I market. Everything I build today comes out of it.
People Do Business with People That They Trust…
Common sense, right?
Trust based selling has been around forever. It just wasn’t called that. It used to be a handshake, or your word.
Times have changed. Technology replaced the handshake. Trust and authenticity got pushed almost all the way out of the sales process.
Most owners tell me they have a lead problem. For years I believed them. Then I started looking closer at the businesses that were stuck.
They did not have a lead problem. They had a proof problem.
Customers cannot see your expertise. They can only see your evidence. When the evidence is missing, people keep searching, and from the inside that looks exactly like the leads dried up.
Proof does not create trust. Proof removes doubt. Trust is what makes someone choose you.
That is what the TW3 Marketing Authority Framework™ measures and rebuilds. Six signals that decide whether a customer, or an AI search engine, treats your business as the obvious choice.
I have used this model for more than 30 years across a lot of industries. It is rooted in common sense, which is in short supply these days.
If you want to know where your own business stands, start with the Authority Audit™. You get your Authority Score™ and your biggest gaps within 48 hours.
Speaker and Author
I speak and write often about online marketing, selling, social media, and where the economy is headed.
I take complicated subjects and break them into pieces people can actually use. My strength is spotting trends and patterns when most people see only noise.
My latest book is Digital Marketing Mastery. I also wrote The Champion’s Mindset and the baseball instruction book Pitching My Way.
I am writing a memoir called Behind the Mask, a look back on my 35 years as a baseball umpire.
Every Tuesday at 7pm ET I host Inside Pitch on tw3radio.com.
You can read everything I have written for business owners on the free guides page.
Early Days
I began my business career in Charlotte, North Carolina in 1982, after leaving the U.S. Marine Corps as a Captain.
I hold a bachelor’s degree in Economics from Grove City College, where I studied under the Austrian School economist Dr. Hans Sennholz. I also hold an advanced degree in Theology.
My wife Debby and I are the parents of four great children and the grandparents of nine awesome grandchildren.
