Hi, I’m Bobby Christy. I’m the Founder and CEO of TW3 Marketing and those who know me call me CoachC.
Inside Pitch with Bobby Christy
Get to Know CoachC
I got started in selling more than 40 years ago. It was exciting. I fell flat on my face because nobody taught me how to sell in college or while I was in the Marine Corps. I needed help and I needed it fast.
My first mentors were: Tom Hopkins, Brian Tracy, Zig Ziglar, Jim Rohn and Ira Gedan. These guys were awesome. Each had a hand in my success and left an indelible mark on my career. They set the foundation stones in place for what has been an incredible 5-decade sales career.
My last mentor, Allen Payne Long or A.P. as he liked to be called, showed me a new sales mindset and approach that overturned the notion of selling as I had grown to know it. Allen spent his entire career in banking and believed that every relationship was based on trust.
People Do Business with People That They Trust…
Common sense, right?
Trust based selling has been around forever – it just wasn’t called that. It used to be a handshake or “your word”.
Times have changed.
Technology is replacing the human touch. I don’t make that statement lightly. I truly believe that trust and authenticity have been pushed practically out of the sales process.
The number one problem facing most businesses today is a lack of LEADS.
I’ve not met anyone who is turning away customers on purpose. Yet, they are doing just that, and it drives me crazy.
There are a lot of reasons why this is happening. None of them are acceptable.
Look, what worked 5 years ago does not work today.
Businesses today have more than a “SALES” problem. It’s a relationship problem as well because your customers, clients, patients and etc. no longer trust you.
I can fix it and I will stake my reputation on it!
We focus our attention where it counts the most. We help you build trust with your clients, customers, and patients. It’s a process in which trust is the primary ingredient in the transaction. It’s elegant, natural, and designed to generate business and do it fast.
The takeaway is that you’ll never again chase a prospect to make a sale.
I’ve used this model for more than 30 years across several industries. It’s rooted in common sense, which is in short supply these days.
If your business isn’t performing at the level, you want it to, I can help you.
Speaker and Author
I speak and write often on the topics of online marketing, selling, social media, and the current state of our economy.
I help people make sense out of today’s headlines. I do this by breaking down complex subjects into simple and understandable bite-sized pieces.
My strength is the ability to identify trends, patterns, and money-making opportunities when most people see only chaos, confusion, and white noise.
I love writing and have authored numerous articles as well as the baseball instruction book, “Pitching My Way”. My latest book, The Champion’s Mindset was released in January 2021.
I’m currently writing a memoir, “Behind the Mask”, which is a look back on my 35 years as a baseball umpire.
I began my business career in Charlotte, NC in 1982 after leaving U.S. Marine Corps as a Captain.
I have a bachelor’s degree in Economics from a prestigious northern university where I studied Economics under renowned Austrian School economist, Dr. Hans Sennholz.
I also hold an Advanced Degree in Theology.
My wife, Debby, and I are parents to four great children and nine awesome grandchildren.