Frequently Asked Questions

TW3 Marketing is The Trust & Authority Company. We help service businesses become the business customers trust first, and the one AI tools recommend. We start with a diagnosis, the TW3 Marketing Authority Audit™, then strengthen the trust signals that are missing.

Service businesses where trust decides who gets hired. That includes HVAC, solar, insurance, trucking, contractors, and local service companies.

Trust-Based AI Optimization is the process of strengthening the signals that customers and AI systems use to evaluate your business. Those signals are positioning, proof, expertise, visibility, engagement, and experience. When they are strong, your business becomes the trusted choice.

The Authority Framework™ measures six factors working together: Positioning, Proof, Expertise, Visibility, Engagement, and Experience. Customers and AI systems use the same six signals to decide who to trust. See the Authority Framework.

The TW3 Marketing Authority Score™ turns the six factors into one number on a 100 point scale. It is the same judgment a customer forms in their head, only measured. It shows which rung of the ladder your business is on: Invisible, Developing, Credible, Authority, or A Category of One.

The Authority Audit™ is an independent look at how much your customers, and the AI tools they ask, trust your business. It calculates your Authority Score, shows the rung you are on, and names the gaps holding you back, in the order to fix them.

Most Authority Audits are completed within 48 hours.

We strengthen the three places authority is won or lost. AI Website Optimization structures your site so search engines and AI systems can understand your expertise. AI Content Optimization turns your content into evidence instead of noise. Reputation and Conversion Optimization builds the reviews, trust signals, and experience that turn a visitor into a client.

Three. Foundation is for owners who want the diagnosis and the fixes in order, and will do the work themselves. Momentum is for businesses that know what is broken and have no one with time to fix it. Domination is for businesses that want TW3 Marketing to run the operation. Compare the programs.

Yes, where it protects trust. Missed-call text-back replies to callers you miss so no lead goes cold, and an AI employee can answer calls and chat so nobody waits. These tools support the work. They are not the strategy.

TW3 Marketing was founded in 2018. Together, Bobby Christy and his partner Terry Wilson III of TW3 have served more than 4,500 clients across 70 industries since 2008. Bobby's business career began in 1982. The firm holds an A+ rating with the Better Business Bureau.

Bobby "CoachC" Christy, a U.S. Marine Corps veteran with forty years in marketing and five decades in sales. He created the Authority Framework™, wrote Digital Marketing Mastery, and hosts the Inside Pitch radio show.

Most agencies open with tactics. Ads. Posts. Campaigns. Tactics do not fix a trust problem. They just cost more when nobody believes you yet. TW3 Marketing starts by measuring your authority, then fixes what is costing you clients first.

Customers now ask ChatGPT, Google, and voice assistants who to hire. Those systems recommend the businesses that show the strongest signals of credibility and trust. If your signals are weak, you never make the list, and nothing in a normal marketing report shows it.

Start with the TW3 Marketing Authority Audit™. Within 48 hours you will know your Authority Score and the gaps that may be costing you clients. Start your Authority Audit.