Initially, the Silicon Valley world was all enamored with the Minimum-Viable-Product (MVP). The thinking was that you need to check whether your product idea can sell to build a unicorn. Now there is an advance on this concept with the Minimum-Viable-Company (MVC). The thinking is that it is not enough to come up with a product. You need to show that your business is viable. The assumption seems to be that venture capitalists like to know that there is a venture behind your idea that resonates with a market, i.e. focusing on the product-market combination. At this point, one […]
