Opinions expressed by Entrepreneur contributors are their own. Most business owners love what they do. Unfortunately, much of the world doesn’t necessarily care, as reflected in the high failure rate among startups. Unless entrepreneurs convince people that what they’re selling is absolutely special, consumers will simply choose alternatives that are more widely available. Entrepreneurs, therefore, must reiterate their company’s value proposition , i.e. a feature or attribute that makes a product or service appealing to customers. Secondly, people’s attention spans have become extremely monetizable, especially online. More than half of business professionals said a great story captures their focus […]
