This story appears in the March 2020 issue of Entrepreneur . Subscribe » Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla. Businesses can learn a lot about marketing relevancy from Arnold Schwarzenegger. I’ve worked closely with the bodybuilder turned actor turned governor for nearly 10 years, and I’m continually amazed by the way that, at 72 years old, he can charm a room of aging gym buffs — then post a video on TikTok and have […]
