BUYERS and dealers, driven by the impact of the COVID-19 virus, are going digital at a more rapid rate than the previous pace of market evolution and it is changing consumer expectations of the vehicle purchase process, according to a report into digital research by Cox Automotive in the US. The report, “COVID-19 Consumer and Dealer Impact Study”, found that at April 5 this year, 80 per cent of US dealers were employing digital research as a business tool, up from 64 per cent one month prior. It also said that while there was market uncertainty that was disrupting […]
