Most technical entrepreneurs I know demand the discipline of a product specification or plan and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first and hardly ever look at the product plan. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Just for clarification, I characterize a product plan as a formal description of your product or service, with a quick business description at the end for effect. A business plan is a careful layout of […]