Opinions expressed by Entrepreneur contributors are their own. As the economy reopens, entrepreneurs and businesses need a strong PR play more than ever before so they can mitigate risk, secure positive exposure for their brand and generate leads and new business . Whether you want to be featured in a top-tier news outlet, or even a local blog or podcast, getting included as an expert in a variety of media sources is a great way to show expertise and influence in your field. But how do you turn publicity into actual customer conversion ? Here is a five-step guide […]
