The COVID-19 pandemic has forced every sales professional to adopt a more digital skill set overnight. As a result, marketing and sales leaders are understandably struggling to support their sales teams without the benefit of in-office support or facilitating face-to-face client meetings. Leaders need to upgrade two very distinct types of support as sales staff continues to adjust and thrive in a new remote reality: Sales teams need the tools and infrastructure in place to accomplish their day-to-day tasks. Sales teams need a more nuanced and tailored type of sales coaching to succeed. Offering employees support on both those […]
