TW3 Marketing

Is Your Hotel Sales Team Ready For The Transition From “Fishing For Inbound Leads” To “Sales Hunting”?

In the course of a few months, the hotel group, conference, event, and BT sales landscape has transitioned from a period of historically high demand to near zero. After the tidal wave of cancellations and postponements in March, followed by an eerily quiet April and May when many were furloughed, hotel salespeople are now returning to an entirely new sales habitat. Is your sales team ready? The last 10+ years of growth have allowed hotel sales to be more about “fishing” for new leads. Most salespeople could simply wait for a meeting or event planning “fish” swim by and […]

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