Since the onset of the global coronavirus pandemic, businesses—small businesses and multinational corporations—are paying more attention to social media and other digital marketing channels. Many brick-and-mortars that previously did not have an online presence are turning to social media marketing to increase brand awareness and sell their products. Unfortunately, there are many misconceptions about what social media marketing can do for a business. Let’s break down a few of those myths. geralt / Pixabay Misconception #1: Social Media Marketing Is Free While businesses can post on social media without spending any of their advertising budget, contrary to popular belief, […]
