SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below letters are not representative of every version of SMART goals (some use assignable instead of achievable), for instance, but they can help paint the picture about what quality goal setting looks like. SMART goals have the following criteria: S pecific M easurable A chievable […]
