Graham McGregor uses a house sale to show how asking questions can be a valuable marketing tool. Opinion writing challenges us to consider fresh perspectives. Support healthy debate by making a contribution. Contribute Now OPINION: Imagine you went to see a medical specialist because you felt that something might be not quite right with your heart. So you walk into the medical specialist’s office and he has a big smile on his face. “Glad to see you Graham” he says. “Let me tell you about the wonderful special we have this week on heart medication. You are going to […]
Questions are the answer when it comes to making sales
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