Opinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience , drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth , it is key to understand the following: How much money should be spent on digital marketing? Which tactics will provide the best return on investment (ROI)? Which channels will help funnel in high-quality leads? What can be done to foster the entire buyer experience? How can success truly be measured? No matter how […]
