Historic National Retail Federation data shows e-commerce was up 9 percent in 2019 from the year before. Those were big numbers at the time. Now, with holiday sales in full force amid the pandemic, e-commerce is slated to be up 40 percent or more. Those trends affect the visibility of small and medium-sized businesses as the pandemic is forcing big change in business-to-business advertising strategies for clients at digital marketing firms in Tampa. Clients are more reliant on digital than ever, said Janel Laravie , CEO at Chacka Marketing in Tampa. “Think about outbound sales in a business-to-business environment. […]
