There are lots of benefits when social media marketers understand social media demographics. When you have a clear idea of the different audiences using each platform — and the potential audience each platform can reach — you can: Reach the right audience Engage that audience Craft a compelling message Simply, the best social media marketers know where their audience is active online. And that helps brands choose the right social platforms. After all, how many men prowl Pinterest boards for power drill DIYs? What are the chances Snapchatters are thinking about retirement? Could LinkedIn members be lured by video […]
