Sales calls’ value extends beyond their main purpose. Yes, the endgame of any sales call is to move prospects through your sales process, but the information gathered through these kinds of conversations can be a big help in other ways as well. Sales calls can provide a wealth of insight into how your team and the individual reps that compose it are performing, your prospects’ general preferences, and key trends your organization should be staying on top of. There’s no denying that the planning and content of sales calls have tremendous utility, so the question becomes, “How can you […]
