Entrepreneurs, scaling startups, and enterprise companies are all in business to do one main thing: generate revenue. Over the last 10 years, inbound marketing has proven to be a great way to do this. But it’s important to understand that people don’t go from completely unaware of your business to being a brand-loyal customer in one fell swoop. There are levels to this kind of thing. Potential customers need to go through a few different stages before they’re ready to entertain a conversation about what you sell: Awareness, interest, consideration, intent, evaluation, and finally purchase. The second stage is […]
