Everything below is free. No catch, no sales call attached.
These are the guides we hand to clients and to people who ask good questions. Take what is useful.
The Book
Digital Marketing Mastery
Bobby Christy’s book on building a marketing system that earns trust instead of chasing attention.
Get your copy on Amazon →
Free Guides and Reports
Stop Chasing Leads. Start Getting Chosen
Why buyers pick one service business over another, and what that means for how you market.
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7 Website Mistakes
The seven things that quietly cost a service business money on its own website.
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A New Business Guide to Google Reviews
How reviews work, how to ask for them, and why they carry so much weight in local trust.
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Supercharge Your Business With SEO
Search fundamentals for owners who have never had anyone explain them plainly.
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What Is a Sales Funnel?
A plain-language walk through what a funnel is and what it actually does for a service business.
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5 Secrets for Business Growth
Five growth ideas drawn from four decades of working with owners.
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The Online Marketing Blueprint
How the pieces of an online presence fit together, and the order to build them in.
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The StartUp Guide for Fast Success
What to put in place first when the business is new and the budget is thin.
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Insta-Business
Using Instagram as a service business rather than as a hobby account.
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The Champion’s Mindset
Notes on discipline and consistency from a Marine and a former college baseball coach.
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The Insurance Buyer’s Guide
Written for insurance agents and the clients who are trying to choose one.
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Sun Powered Savings
A solar buyer’s guide for homeowners weighing the decision.
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Want to Know Where You Stand?
The guides tell you what good looks like. The Authority Audit™ tells you where your own business sits. You get your Authority Score™ and your two biggest gaps within 48 hours.
Check Your Authority Score™