Apart from the reach, hyperlocal marketing provides an incredible return on investment Posting local content that feels more personal to the target audience will go a long way in helping businesses acquire customers and spread their branding message among them By Amol Roy With the advent of technology and the development of new channels of communication, the older approach to marketing at a local level has undergone a paradigm change. Right from the times of considering inserts, small print ads and banners to gain attention, today we have the option of selecting the precise location targeting with the help […]