The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges. It also means knowing how your leads find your business — how and by which method they come across your company. This is known as a lead source . Lead Source In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. What is […]
