Stephen King had a dream; he wanted to be a successful author. Jerry Seinfeld had a dream; he wanted to be a successful comedian. You have a dream; you want to achieve, to accomplish, to be something. Hold that thought. Most businesses — most people — focus on measuring results and outcomes. Want to know your revenue for the month? Easy: Add up your sales. Want to know your safety record for the month? Easy: Add up your recordable accidents. Want to know how much weight you lost? Easy: Hop on a scale. Results are lag metrics. They show […]
